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Pink Weekend

headlinecnen
On the occasion of a new promotional banner ad campaign, the largest online bank, Boursorama Banque is launching a thrilling campaign developed by Buzzman, available in theaters and on the web as of September 7th.
In 2014, the New York Times wrote « Fall of the banner ad ». In 2018, the average display advertising clickthrough rate was a staggering 0,14%. So let’s face it: banner ads are well often ignored, criticized and unloved.
« The Man Who Clicked On A Banner Ad » is a thrilling movie trailer directed by Xavier Gens, a French feature film director (Hitman, Cold Skin). Discover the extraordinary story of a man who wanted to click on a banner ad. A one of a kind banner ad, since from September 7th to 11th, Boursorama Banque offers a 130€ welcome bonus for every new bank account opening within its Pink Weekend promotional offer.
After having targeted Adblocks users by printing a banner ad on the press, then to holidays drivers by displaying it on a truck, this campaign is the third attempt from Buzzman and Boursorama Banque to restore the good old banner’s troubled image.
basics
Industry: Financial & Legal services
Media:TV & Cinema
Published:Sep., 2018
Market:France
Language:English
Style: Minimalism
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Other credit:Vice - President: Thomas Granger
Managing Director: Julien Levilain
Artistic Director Assistant: Rick Andersen
Associate Director: Isaure Goetz
Head of Strategic Planning: Clément Scherrer
Social Media Manager: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistant: Suzanne Langlais
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
TV Production: Benoit Crouet
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