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MFCEO

basics
Industry: Apparel, Clothing & Footwear
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
Brief Explanation
In 2010, K-Swiss signed the controversial fictional ‘athlete’ Kenny Powers from HBO's Eastbound & Down to an endorsement deal. In 2011, Kenny takes over K-Swiss as CEO, re-shaping the company in his image and enlisting the world’s baddest athletes to help him un-suck the sports world. He innovated in all aspects of business, even product development as this video exemplifies.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Design:
Account Supervisor:
Account Manager:
Production Company:
Producer:
Director:
Cameraman:
Editing:
Music:
Sound Design:
Other credit:Arrangement: Play Sound/Machine Head
Vfx: Telecine/Animation
awards
Cannes Lions International Festival of Creativity 2012
Silver Film
Long Format Internet Film
D&AD 2012
Yellow Pencil Digital Advertising
Web Films
D&AD 2012
In-Book Film Advertising Crafts
Direction for Film Advertising
The Kinsale Shark Awards 2012
Silver TV & Cinema
Retails and Direct Response
The One Show 2012
Gold Pencil Branded Content
Branded Content / Online
The One Show 2012
Gold Pencil Non-Broadcast
Non-Broadcast / Online
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