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Dragon

Dragon | DKSH (Thailand) Ltd. | Ogilvy
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basics
Industry: Toys & Games
Media:Print
Market:Thailand
Style: Minimalism
descriptioncnen
EntrySummary
LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential, empowering them to shape their future. The brand believes in pioneering new ways of play beyond the products so that children can explore the endless possibilities of their limitless imagination. To communicate LEGO’s 2018 global master brand, “Building Bigger Thinking”, we created this ad to illustrate the points of view of children with limitless imagination, those who can see beyond the everyday and transform their environment into spectacular fun. We utilize the visual of mundane objects in their household where LEGO plays a key role as a tool that can expand their imagination. LEGO encourages them to develop new ways of thinking about themselves and the world, and help them transform the ordinary into the extraordinary.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Print & Publishing
Sectors > Consumer Durables
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