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Recruiting Car

Recruiting Car | Volvo | Grey
Download Download JPG | 2048x1452px
basics
Industry: Automotive & Services
Media:Cyber
Market:Belgium
Style: Minimalism
descriptioncnen
Implementation
• Instead of coming up with a conventional HR advert, we've designed and modified Volvo in-car software at the leading edge of innovation, to turn a high-end luxury car into a recruitment tool. • We’ve used AI and real-time data to process every single word said, and every movement made by the candidates in the course of the interview. Just as the pedestrian camera is able to identify candidates, we also implemented an AI bot into the Volvo interface, which works on text to speech software to ask questions and speech to text software to retrieve answers from candidates. An integration of IBM Watson personality analysis enabled us to draw a detailed description of a candidate on a psychological level. Based on people’s facial expressions the car detects people’s mood and plays music accordingly. Or recognises the color of the shirt the applicant is wearing.
BriefExplanation
"To make Volvo’s hiring process as innovative as our cars.” was the heart of our creative brief and we took it to the letter. By applying Artificial Intelligence to the car’s software and safety systems, we turned Volvo’s flagship luxury sedan into a car that is able to recruit its own technicians. It was named ‘The Recruiting Car’. We engineered software that enables the car to complete intake interviews tapping in to the vehicle’s speech- and face recognition features. By doing this, we completely changed the conversation from new car models to employment.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Design:
Production Company:
Producer:
Director:
Director of Photography:
Sound Design:
Other credit:Marketing Director: Balder D'hondt
Event manager: Thomas Makay
Creative Team: Tom Berth - Geert de Rocker
Experience Director: Maarten Breda
Project leader: Vincent Vandam
Brand Leader: Kris Vanderhulst
Business Director: Carola Michiels
PR Manager: Sophie Engels - Famous Relations
Development: Arno van Biesen, Jérémy Dillenbourg, Gwen Vanhee, Wim Vanhenden
Digital Production companies: nøcomputer, Craftworkz
Digital Producer: Bart De Bock
Operations Director: Bart Segers
Production Director: Emily Rammant
RTV Producer: Loes Fierens, Marlies Neudt
Decor: Stan Maertens
Editing & grading.: Sven Vanhee, Jelle Stroo
DTP: Emilie Boudart, Franco Scaramuzza
awards
Cannes Lions International Festival of Creativity 2018
Silver Outdoor
Innovation > Technology
Cannes Lions International Festival of Creativity 2018
Bronze Brand Experience & Activation
Live B2B Brand Experience or Activation
Cannes Lions International Festival of Creativity 2018
Shortlist Brand Experience & Activation
Sectors > Automotive
Cannes Lions International Festival of Creativity 2018
Shortlist Brand Experience & Activation
Tech-led Brand Experience
Cannes Lions International Festival of Creativity 2018
Shortlist Digital Craft
Function > Native & Built-in Feature Integration
Cannes Lions International Festival of Creativity 2018
Shortlist Outdoor
Ambient > Live Advertising & Events
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