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Coins of Hope

Coins of Hope | Child Focus | These Days
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basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:Belgium
Style: Minimalism
descriptioncnen
BriefExplanation

Text on coin:Belgium – Missing – www.childfocus.be
EntrySummary

In Europe, every two minutes a child is reported missing. Some remain missing for years. Media attention quickly fades away. Child Focus, the Belgian Center for Missing Children, never gives up hope. They do everything it takes to help the families in their search and to get others involved. So we created a daily reminder to make sure missing children are never forgotten: we made 1 million 2 Euro coins with the face of a missing child, instead of that of our king. Every coin also showed the website with all missing children. On international Missing Children’s Day, Child Focus brought the Coins of Hope into circulation.To insure a fast spread across the country, the 1 million coins were randomly divided across banks in Belgium. The supporting campaign encouraged people to spend the coins after sharing a picture with #CoinsofHope.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Design:
Account Manager:
Producer:
Other credit:Entrant Company: THESE DAYS - WUNDERMAN, Antwerp, Belgium
Media Agency: MEDIACOM, Brussels, BELGIUM
PR Agency: FINN PR, Brussels, BELGIUM
Design Director, Max Heirbaut, THESE DAYS (Wunderman – Y&R)
Chief Strategy Officer, Toon Diependaele, THESE DAYS (Wunderman – Y&R)
Strategy Planner- Brand Analyst, Katleen De Vlieger, THESE DAYS (Wunderman – Y&R)
Strategy Planner , Jef Raeman , THESE DAYS (Wunderman – Y&R)
Digital Strategist, Geerlinde Pevenage, THESE DAYS (Wunderman – Y&R)
3D production, Creative Conspiracy
Content Production , VICE
Sound Engineer, Mathias Lewis, THESE DAYS (Wunderman – Y&R)
Sound Engineer, Eli Sundermann, THESE DAYS (Wunderman – Y&R)
Creative Technologist, Olivier Berger, THESE DAYS (Wunderman – Y&R)
Solution Architect, Stijn Janssens, THESE DAYS (Wunderman – Y&R)
Project Manager, Claudio Capo, THESE DAYS (Wunderman – Y&R)
Performance, Niky Patyn, THESE DAYS (Wunderman – Y&R)
UX Designer , Krisje Verbert, THESE DAYS (Wunderman – Y&R)
Developer, Bram Verdyck
Developer, Veerle Struyf
Developer, Jill Van Reeth
awards
Cannes Lions International Festival of Creativity 2017
Bronze Outdoor
Small Scale Special Solutions
Cannes Lions International Festival of Creativity 2017
Shortlist Outdoor
Use of Ambient Outdoor
Cannes Lions International Festival of Creativity 2017
Shortlist Outdoor
Integrated Campaign led by Outdoor
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