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Pro Infirmis

basics
Industry: Professional & Public services
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Write a short summary of what happens in the film

Pro Infirmis, Switzerland’s largest national professional organisation for people with disabilities, launched a new awareness campaign that deliberately breaks with the clichés of NGO campaigns. It is more of a comedy than a tear-jerker and it shows people with disabilities as simply a part of our society. The film uses comical everyday situations to lift up the things we have in common and encourage people to really think and reflect about an inclusive society. It features 13 different protagonists with various disabilities.

Cultural/Context information for the jury

In order to promote inclusion in society, we deliberately avoided saying that every person is unique. Instead, we highlighted the fact that people with disabilities are actually not as different as everyone thinks. We developed a campaign that emphasises the similarities between people with and without disabilities – rather than the differences. A “best of” of the little frustrations of everyday life. We’ve all been there. The film shows 13 real people with different disabilities dealing with petty annoyances. The song “Jump down, spin around” by Harry Belafonte is a musical gem from 1957.

Tell the jury about the casting process.

The film features 13 different men and women with various disabilities. They are all amateurs (not actors) and were casted among the Pro Infirmis community.
credit
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Agency:
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Music:
awards
Cannes Lions International Festival of Creativity 2019
Silver Health & Wellness
Fundraising & Advocacy
Cannes Lions International Festival of Creativity 2019
Bronze Film Craft
Casting
D&AD 2019
Shortlist Creativity for Good
Not for Profit
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