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Brain

basics
Industry: Professional & Public services
Media:Radio
Market:Indonesia
Style: Minimalism
descriptioncnen
Concept: MVO : Hands, hold the wheel and keep it straight.
Okay, eyes, look at front and keep focus.
Right foot, step on the acceleration.
Ears, listen to the cell phone, there’s a SMS.
Left hand, grab the cell phone,
and right hand, keep holding the wheel.
Eyes, look at the cell phone,
Thumb… press the OK .
Eyes read the SMS.
Okay. Thumb reply the SMS.
Press G, W, space…O…
It’s not X but O...! Delete it!
All right, now press…
Hey wait…wait…
Ears, hear the cell phone, there’s a call.
Thumb, press OK.
Lips, says ‘hello’!
Eyes, get a quick glance at the rear view.
Right hand, turn the wheel to the left.
Eyes, look at the cell phone.
Ears, listen to the voice from the cell phone Eyes, look at the road
Lips, turn the wheel to the left!
Foot, push the cell phone!
Hands, step on the brakes!
Hands step on the brakes!!!
Annc: It is difficult for the brain to concentrate on more than one thing at a time. Drive safely. Use your cell phone only when you are not driving.
This message is brought to you by Telkomsel.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Account Supervisor:
Producer:
Other credit:Recording Studio: Cut 2 Cut, Jakarta
awards
London International Advertising Awards 2010
Bronze Radio
Telecommunications
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