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The Talk

basics
Industry: House, Garden & Pets
Media:Promotion & Event
Market:United States
Style: Minimalism
credit
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descriptioncnen
Black parents in America have long had to have 'the talk' with their kids, as successive generations found it necessary to discuss the harsh realities of being black in America. From overcoming biased standards of beauty to surviving encounters with the police, this film spans several decades to show 'the talk’ remains the same. The film received over 1.4 billion impressions and over seven million views.
awards
Cannes Lions International Festival of Creativity 2018
Silver Social & Influencer
Sectors > Corporate Social Responsibility (CSR) / Corporate Image
Cannes Lions International Festival of Creativity 2018
Bronze Sustainable Development Goals
Reduced Inequalities
D&AD 2018
Yellow Pencil Branded Content & Entertainment
Sponsored
The One Show 2018
Gold Pencil Branded Entertainment
Broadcast / Long Form - Single
The One Show 2018
Gold Pencil Cultural Driver
New Trends
The One Show 2018
Gold Pencil Direct Marketing
Digital / Social Media & Viral Marketing - Single
The One Show 2018
Merit Public Relations
Reputation Management
The One Show 2018
Merit Public Relations
Media Relations
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