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A Thread of Hope

A Thread of Hope | Baobeihuijia | TBWA
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basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:China
Style: Minimalism
descriptioncnen
In 2015 alone, 59,007 children in China were abducted. Very few of them have been reunited with their families. Many parents leave their jobs to find their children. This installation uses traditional, handcrafted cross-stitch to visualise the tugged heartstrings of parents who have lost children. Every thread stitches two images together representing the parent and child.
credit
Brand:
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Other credit:Entrant Company: TBWA\SHANGHAI, China
Media Agency: TBWA\SHANGHAI, CHINA
Asia Creative President & Greater China President and CCO, Nils Andersson, TBWA\ Shanghai
Group Creative Director, Jason Jin, TBWA\ Shanghai
Marketing And Communications Manager, Anny Wu, TBWA\ Shanghai
PR & Marketing Executive, Vicky Li, TBWA\ Shanghai
Project Supervisor, Cuiqin Mo, AU79 Communications
Construction, Rodger San, amazin Shanghai
Construction, Alex Shi, amazin Shanghai
awards
D&AD 2017
Wood Pencil Spatial Design
Installation Design
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