Tokyo Fashion Map
| share |
| Post comment |
| basics | |
| Industry: | Apparel, Clothing & Footwear |
|---|---|
| Media: | Cyber |
| Market: | Japan |
| descriptioncnen |
| To convey unlimited parka coordination, 1000 Tokyoites wear UNIQLO parkas in small towns throughout Tokyo each with its own local fashion. Tokyo Fashion Map shows 1000 personalities. Parka Relay Movie and Street Map link towns by having residents wear and pass parkas from one town to another. Street Map shows actual shooting locations thanks to GPS-tagged snapshots. And all Street Snaps are printed in UNIQLO parka collection magazine, available in bookshops throughout Philosophy/Solution Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores. In fact, these 1000 snapshots generated a parka sensation thats reaching from Tokyo across the nation. Results This effective promotional campaign more than doubled our parka sales over the last year. |
| credit | |
| Brand: | |
|---|---|
| Agency: | |
| awards | |
 | Cannes Lions International Festival of Creativity 2009 Gold Clothing, Footwear & Accessories |
|---|---|
 | London International Advertising Awards 2009 Gold Apparel |
Latest Updated
Loading... Sponsor
