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The Boy I Used to Know

basics
Industry: Pharmaceutical
Media:Design & Branding
Style: Minimalism
descriptioncnen
This innovative story debuted in 2013, highlighting the emotional impact schizophrenia has on all those who are effected by it. In order to make this a memorable experience for viewers the true story of Terry, the father of a young man suffering from schizophrenia, was re-interpreted as an animation. The starkness and simplicity of this film highlights the struggles faced by everyone around Terry, from the initial diagnosis right through to the daily struggle of living with the disorder.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Production Company:
Editing:
Animation:
Other credit:Modeller: Chris Walker, Rick Webdale
Production Manager: Rachael Brown
Brand Communications Agency: Publicis Life Brands Resolute
Account Handler: Megan Howard
awards
D&AD 2014
In-Book Crafts for Design
Animation & Illustration for Websites & Digital Design
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