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3pm Brainstorms

3pm Brainstorms | Mars | BBDO
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basics
Industry: Food
Media:Print
Style: Minimalism
descriptioncnen
“3 PM Brainstorms” is a radio campaign created to reinforce Snickers core message that being hungry has consequences, while establishing the fact that 3 PM is the time of the day when people are hungriest.

The spots are fictional office brainstorms from the past, that all took place at 3 PM.
In each spot, the characters end up talking themselves into a different, historically bad idea, that ends up changing the way our modern world operates on a daily basis.
credit
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Agency:
awards
D&AD 2019
Shortlist Radio & Audio
Radio Advertising Campaigns
D&AD 2019
Shortlist Writing for Advertising
Writing for Radio & Audio
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