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Eyes

basics
Industry: Media & Publishing
Media:Radio
Market:Brazil
Style: Minimalism
descriptioncnen
BriefExplanation

Many great songs have body parts and organs in their lyrics, such as heart, lungs and eyes. We saw an opportunity to use that to talk about organ donation in Brazil. And we did so by making small changes on iconic songs: the organ of one hit was transplanted right into another music, in a very unusual way. So Alice in Chains's eyes from Man in The Box was suddenly playing inside Frankie Valli's I Can't Take My Eyes Of You, creating a completely fresh track for Jovem Pan Curitiba, Brazil's number one radio station.
EntrySummary

Jovem Pan Curitiba is a local broadcaster of Jovem Pan, Brazil's #1 radio station.
ScriptInEnglish

This radio spot is actually an interference on a normal song aired on the radio.We hear I Can't Take My Eyes Of You, by Frankie Valli and The Four Seasons. And everything goes as usual until we reach the words "my eyes": instead of his voice, we hear Alice in Chains singing this exact part of their hit Man in the Box, making an organ transplant on air.After the mashup, everything goes back to normal and Frankie Valli continues with his song. Only until the lyric brings another "my eyes". We then go back to hearing Alice in Chains's.And every single time Valli's music has these two words, "my eyes", we hear Alice's voice in place, in the band's own rhythm.As the music ends, the announcer explains why we all heard such a different version of this well-know hit.VO: That was Alice in Chains donating their eyes to Frankie Valli and The Four Seasons only to remind you to become an organ donor yourself. Let your family know and save lives. A campaign by Jovem Pan.
credit
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Other credit:Entrant Company: CCZ*WOW, Curitiba, Brazil
Media Agency: CCZ*WOW, Curitiba, BRAZIL
Marketing Co-ordinator, Michelle Reffo, Jovem Pan Curitiba
Communications Director, Gilson Bette, Jovem Pan Curitiba
Agency Producer, Margot Farias, CCZ*WOW
awards
The One Show 2018
Merit Radio
Broadcast / Any Length - Campaign
Cannes Lions International Festival of Creativity 2017
Silver Radio
Use of Radio & Audio as a Medium
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