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High Maintenance Girl

basics
Industry: House, Garden & Pets
Media:Cyber
Published:Mar., 2012
Market:United States
Language:English
Style: Minimalism
descriptioncnen
情节
In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses.
Philosophy
All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Director of Photography:
Editing:
Sound Design:
Post Production:
Other credit:Advertising Manager: Giovanni Valentini
Others/Team Director: Nic Manser
Others/Strategy Director: Tim Jones
Others/Strategic Business Lead: Keir Mather
Others/Head of Strategy: Jonathan Bottomley
awards
Clio Awards 2013
Gold Film
Clio Awards 2013
Gold Film
Television/Cinema
D&AD 2013
Nomination Writing for Advertising
Writing for Film Advertising
D&AD 2013
In-Book Film Advertising Crafts
Direction for Film Advertising
D&AD 2013
In-Book TV & Cinema Advertising
Cinema Commercial Campaigns
International ANDY Awards 2013
Gold Copywriting
International ANDY Awards 2013
Gold Personal Products
The One Show 2013
Merit Consumer Television
60 Second - Campaign
British Arrows 2013
Gold
Best over 30 and under 60 Second commercial
British Arrows 2013
Gold
Household Soaps, Detergents and Toiletries
British Arrows 2013
Silver
Best Over 30 and up to 60 second TV commercial
The Kinsale Shark Awards 2012
Bronze TV & Cinema
Campaign of 2 or More
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