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Live Moment of Silence

Live Moment of Silence | Sandy Hook Promise | BBDO
Download Download JPG | 3000x1688px
basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
Sandy Hook Promise wanted to use attention surrounding the five-year anniversary to increase donations. Instead of using Facebook posts, a Live Moment of Silence turned the traditional moment of silence into action to prevent gun violence. The donate button in the live stream established a new fundraising platform and made it easy for donations to made on the spot. The activity earned over 65 million impressions, helping surpass the fundraising goal of $1 million. All with a budget of $0.
credit
Brand:
Agency:
awards
D&AD 2018
Graphite Pencil Branded Content & Entertainment
User Generated
D&AD 2018
Wood Pencil Direct
Direct Response/Digital
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