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Cat Herders

headlinecnen
EDS solved.
basics
Industry: Internet sites & Services
Media:TV & Cinema
Published:Jan. 30, 2000
Market:United States
Style: Minimalism
descriptioncnen
Several cowboys describe why they have selected the profession like cat herding. Telling stories of how hard it is but how they do not regret their choice. Thousands of cats running across the prarie describe the complexity of running an e-business.

Philosophy/Solution


EDS' first-ever Super Bowl ad brings to life the expression "like herding cats" - a phrase often used in technology circles to describe the difficulty of managing the seemingly unmanageable.
In short, the commercial creatively demonstrates the enormous challenge EDS, the worldwide leader in information technology services, meets every day in making the chaos of changing technology work for its clients.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Producer:
Director:
Music:
Other credit:Director John O'Hagan
Director of Photography Olivier Cocaul
Agency Producer Marty Wetherall
Editing Company Filmcore
Recording Studio Asche & Spencer
awards
Clio Awards 2001
Bronze
Banking/Financial
Cannes Lions International Festival of Creativity 2000
Silver
Business Equipment & Services
Effie USA
Silver
National TV Single, Corporate Image
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