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The Boys 'impact'

Download WEB 480×270 px HQ coming soon
basics
Industry: Apparel, Clothing & Footwear
Media:TV & Cinema
Market:Australia
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Producer:
Director:
Editing:
Other credit:Business Director: Kellie Lennon
Head of Marketing: Emily Small
Creative Chairman: James McGrath
Planning Director: Michael Derepas
Group Managing Director: Simon Lamplough
Senior Agency Producer: Karolina Bozajkovska
Sound Designer: Paul Le Couteur
Cinematographer: Marin Johnson
descriptioncnen
Brief Explanation
The brief from Bonds was simple, get men talking about their undies again. It turns out that men don’t really think much about their undies and because of this they never really buy new jocks until things have got a little out of control. Bonds wanted to put undies on men’s radars again but knew historically talking to them about the product benefits of their smalls doesn’t really work. So for this campaign we thought we would talk about something that they’re a little more attached to: Their Balls. We created three spots that ran online that featured two testicles talking to each other about the problems they encounter downstairs on a daily basis. Each video resolved with “The Boys” living the dream in a pair of Bond’s famous comfy undies.
awards
Cannes Lions International Festival of Creativity 2016
Shortlist Film
Durable Consumer Goods
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