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Magenta Unleashed

Magenta Unleashed | Deutsche Telekom | Saatchi & Saatchi
Download Download JPG | 3000x2134px
basics
Industry: Professional & Public services
Media:Design & Branding
Market:United Kingdom
Style: Minimalism
descriptioncnen
Deutsche Telekom wanted to get into the most intimate media space of the millennial: their phone. To convince them to download the brand's app, it painted everything magenta – from landmarks to benches to OOH. On viewing, the chroma-key technology in the Lenz app would reveal unique Gorillaz content.
credit
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Other credit:Entrant Company: SAATCHI & SAATCHI, London, United Kingdom
Media Agency: MEDIACOM, Düsseldorf, GERMANY
PR Agency: PROUD ROBINSON, Brighton, UNITED KINGDOM
Additional Company: RAVENSCOURT STUDIOS, London, UNITED KINGDOM
Global Chief Creative Officer, Kate Stanners, Saatchi & Saatchi
International Client Services Director , Clare Shaw, Saatchi & Saatchi
PR, Ben Robinson & Lucy Boyd, Proud Robinson
Digital Project Manager, Hitomi Kato-Moore, Saatchi & Saatchi
Regional Executive Creative Director, Jan Teulingkx, Saatchi & Saatchi
Head of Design, Bruno Di Lucca, Saatchi & Saatchi
Creative, Tom Cleeland, Saatchi & Saatchi
Creative, Will Millner, Saatchi & Saatchi
Creative, Harriet Ronn, Saatchi & Saatchi
Creative, Barney Spiro, Saatchi & Saatchi
Agency Producer, Lisa Mason, Saatchi & Saatchi
Business Leader, Sam Grischotti, Saatchi & Saatchi
Freelance Account Director, Anne Schlicht, Saatchi & Saatchi
Media Planners, Kari Jackson-Kloenther, Evan Depko & Andreea Milea, MediaCom
Production Company Executive Producer, Tai Thittichai, Strangelove
Production Company Executive Producer, Sophia Rothbart, Strangelove
Animation Production Company Executive Producer, Cara Speller, Passion Pictures
Animation Production Company Producer, Matt Saxton, Passion Pictures
awards
D&AD 2018
Wood Pencil Media
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