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The Lost Children

basics
Industry: Public interest & Non-profit
Media:Radio
Market:Israel
Style: Minimalism
descriptioncnen
Brief Explanation
Israel 2016: 14,000 children are living in the streetIn Israel, thousands of children are living in the streets, roaming around benches, hiding in dark alleys and sleeping in street corners. In fact, 1 in 25 Israeli teens is at risk of facing violence, sexual abuse, prostitution or worse. While the children endure all sorts of hardship, no one in Israel hears their voice.The BIG ideaFor International Children's Day, We wanted to put our cause on the map. We knew that we had to create a disruption that would get people thinking about our cause. We handpicked crowded and iconic locations in Israel, where it's common to hear PA calls for "lost children". Instead of the standard "lost child" announcement, we took genuine cases of real children and told their personal stories in the mall's PA system- a free audio platform. For the first time, the silent voices of abandoned youth
Script In English
"Alon's parents, Alon's parents, Alon is waiting for you""Alon's parents, Alon has been waiting for you for the past 6 months, hungry and tired in the streets of Jerusalem. The loneliness is killing him"."Adi's mother, Adi's mother, Adi's waiting for you..""Adi's mother, Adi has been waiting for you by the "Tears Square" for the past 3 years, wanting to come home. She can't spend one more night in the streets""Asaf's father, Asaf's father, Asaf's waiting for you..""Asaf's father, Asaf has been waiting for you at the city hall park for too long; he's already forgiven you and just wants to go home."Even in this upcoming International Children's day, thousands of teenagers are wandering the streets across the country. We provide them protection, education and love. We give them a house, the Shanti House"
Entry Summary
Our worse fear as parents is losing our childEvery parent dreads that awful occurrence of his or her child getting lost. In fact, none of us could even bear the thought of our infant suddenly left alone without protection, crying in a crowded place. However, we all know the possibility- one minute their holding our hand but in a short heartbeat, they could be gone. Who doesn't know the lost child announcements at the mall?We encounter it in almost every shopping mall or any other crowded gathering, that PA system call reaching out to a concerned parent or a distressed child, who got separated. This familiar phenomenon evokes sympathy in every Israeli, wishing for the child to return quickly to their parents' arms
credit
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Other credit:Composer: Tomer Biran
Planning Manager: Omri Gitter
awards
Cannes Lions International Festival of Creativity 2016
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