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Kelly's resume

Kelly's resume | Business In The Community | Leo Burnett
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basics
Industry: Public interest & Non-profit
Media:Print
Market:United Kingdom
Style: Minimalism
descriptioncnen
Offenders are significantly less likely to re-offend if they find a job. Though they often have the qualifications and the experience, 75% of employers admit to rejecting applicants with a criminal record within seconds. So we decided to get people to re-assess this prejudice. Using the familiar layout of CVs, we confronted them with the issue. Instead of featuring the usual qualifications and employment history, the CV is a stream of consciousness from an interviewer, who, on discovering a job candidate is an ex-offender, immediately rejects them.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Account Manager:
Planner:
Production Company:
Producer:
Director of Photography:
Editing:
Sound Design:
Other credit:Creative Team: Hugh Todd, Darren Keff, Phillip Meyler
Technical Director: Peter Eichorn
awards
Cannes Lions International Festival of Creativity 2014
Bronze Press
Public Health & Safety & Public Awareness Messages
D&AD 2014
In-Book Direct
Direct Mail
D&AD 2014
In-Book Press Advertising
Press Advertising Campaigns
D&AD 2014
In-Book Writing for Advertising
Writing for Press & Poster Advertising
International ANDY Awards 2014
Silver Direct Response
The Kinsale Shark Awards 2014
Silver Print/Ambient/Outdoor
International Print Craft
The Kinsale Shark Awards 2014
Bronze Print/Ambient/Outdoor
International Print
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