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On Hold Music Festival

On Hold Music Festival | Reclame Aqui | Grey
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basics
Industry: Professional & Public services
Media:Cyber
Market:Brazil
Style: Minimalism
descriptioncnen
Brazilians waste on average 29 minutes listening to boring hold music when trying to contact call centres. To celebrate World Consumer Day, ReclameAQUi turned the tables so thousands of complaints could be heard. Three of Brazilian's biggest bands were invited to play hold songs on pop-up stages right in front of the corporate HQs that were the biggest offenders.
credit
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Other credit:Entrant Company: GREY BRAZIL, São Paulo, Brazil
Media Agency: GREY BRAZIL, São Paulo, BRAZIL
Media Agency: CATRACA LIVRE, São Paulo, BRAZIL
Media Agency: ÉPOCA, São Paulo, BRAZIL
PR Agency: GREY BRAZIL, São Paulo, BRAZIL
Chief Operating Officer, Marcia Esteves, Grey Brasil
Planning Director, Raquel Messias, Grey Brasil
Media Director, Thiago Franzão, Grey Brasil
Integrated Production, Nathalia Beividas, Grey Brasil
Broadcast Production, Mariana Mendes, Grey Brasil
Executive Producer, Marcela Sutter, Bando Studio
Executive Production, Marcos Passarini, Lua/Elemess
Band, Far From Alaska, Lua/Elemess
Band, Supercombo, Lua/Elemess
Band, Medulla, Lua/Elemess
Account, Larissa Storch, Lua/Elemess
Digital Production, Clap Me, Clap Me
Event Production, Side Eventos e Projetos, Side Eventos e Projetos
Global Creative Chairman, Per Pedersen, Grey
CCO Latam, Diego Medvedocky, Grey Latam
President & CEO Latam, Eduardo Maruri, Grey Latam
awards
D&AD 2018
Wood Pencil Direct
Direct Response/Ambient
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