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Movie Posters

Movie Posters | HSBC | Wunderman Thompson
Download Download JPG | 2895x4086px
basics
Industry: Financial & Legal services
Media:Print
Market:China
Style: Minimalism
descriptioncnen
To announce HSBC’s sponsorship of CGV cinemas, we collaborated with four local illustrators to recreate film posters and subtly weaved credit card offers into lines from the film.

Paying homage to movies from Shaolin Soccer to Forrest Gump, these posters played on the imagination and nostalgia of Hong Kong film audiences and struck a chord with local film buffs.

These special edition posters helped make for a one-of-a-kind cinema experience, and some even went missing, which can only be a good sign!
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