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Google Home of The Whopper

Google Home of The Whopper | Burger King | David
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basics
Industry: Food
Media:Promotion & Event
Market:United States
Style: Minimalism
descriptioncnen
Burger King’s signature sandwich, The Whopper, is full of fresh ingredients and taste qualifiers – so many that it can’t possibly fit inside a 15-second US TV media buy. So, instead, it turned to voice-activated virtual assistant Google Home, and intentionally activated it to finish the message by reading The Whopper’s Wikipedia entry. What followed became the first ever ad that used a voice-activated assistant to extend a TV spot.
credit
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Other credit:Entrant Company: DAVID, Miami, USA
Additional Company: COSMO STREET, New York, USA
Additional Company: BURGER KING, Miami, USA
Global Chief Marketing Officer, Fernando Machado, Burger King
Strategy Director, Jon Carlaw, DAVID Miami
Head of Global Production, Veronica Beach, DAVID
Managing Director, Head of Account, Paulo Fogaça, DAVID Miami
Sr. Business Affairs Manager, Barbara Karalis, DAVID Miami
Account Planner, Matías Candia, DAVID Miami
Executive Producer, Jasper Thomlinson, Caviar
Assistant, Habib Semaan, Cosmo Street
Artist & Colorist, Shinya Sato, Cosmo Street
Lead Marketing Communications, Diego Suárez, Burger King
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