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Portraits Completed

Portraits Completed | Kiwi | Ogilvy
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basics
Industry: House, Garden & Pets
Media:Ambient & Interactive
Market:United States
Style: Minimalism
descriptioncnen
BriefExplanation


EntrySummary

Portraits Completed was also an outdoor campaign that supported the main event and elicited further engagement for consumers. We utilized interactive bus shelters near famous Art Institutions to recreate a full Museum experience. We offered passers-by a second chance to try our guided audio tour of the artwork going to kiwiportraits.com where they could find a more entertaining version of the classic - and often-dry - museum audio tour. Each spot educated the viewer about the painting and the artist, but with a dose of humor and a dab of KIWI®.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Outdoor
Integrated Campaign led by Outdoor
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