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Coke Studio 2: Two Worlds. One Song

basics
Industry: Non-alcoholic drinks
Media:Promotion & Event
Published:Mar., 2014
Language:English
Style: Minimalism
descriptioncnen
Story
Coke Studio Middle East is a unique and entertaining proprietary musical asset ofCoca-Cola, introduced by FP7/DXB in Dubai.It embodies a musical fusion of diverse influences across east & west, combining traditional and regionally inspiring music and western, contemporary music. It brings to life the magic of collaborative performances, bridging barriers between cultures, creating new experiences, celebrating diversity and reinforcing a sense of pan-Arab pride for teens. And importantly, showing teens the harmony that’s created when we collaborate and open up to the world.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Planner:
Other credit:Media Director: Sherif Ghanem, Leena Younes
Strategic Planning Director: Tahaab Rais
Business Director: Martin Yofre
Media Planner: Jad Daou
Advertising Manager: Tolga Cebe, Effie Kontopoulou, Islam ElDessouky
awards
Dubai Lynx Awards 2014
Silver Branded Content & Entertainment
Best Use or Integration of Music
Dubai Lynx Awards 2014
Silver Branded Content & Entertainment
Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
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