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Eye tracking Alberto Giacometti

Eye tracking Alberto Giacometti | Du | Euro RSCG
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headlinecnen
Every page an eye-catcher. / DU. Arts and Culture Magazine.
basics
Industry: Media & Publishing
Media:Print
Published:Oct., 2009
Market:Switzerland
Language:English
Style: Minimalism
descriptioncnen
In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Design:
awards
Golden Award of Montreux 2010
Gold Medal Print advertising/Posters/Direct Marketing
Direction
Golden Award of Montreux 2010
Gold Medal Print advertising/Posters/Direct Marketing
Campaign
AdPrint Festival 2010
Winner
Best Use of Illustration
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