NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Totally You

Totally You | Chevrolet | Leo Burnett
Download Download JPG | 1024x768px
basics
Industry: Automotive & Services
Media:Cyber
Published:Oct. 1, 2008
Market:United Arab Emirates
Language:English
Style: Minimalism
descriptioncnen
Launching a small cost effective car into a market saturated with high end luxury vehicles is hard enough at the best of times. Targeting that car at the image conscious and relatively wealthy youth makes it even harder. Chevrolet's challenge was to position what is ostensibly a rather ordinary compact Korean hatchback as having an X factor, cooler than the rest. 

Philosophy/SolutionTotally Street allows users to not only fully customize their own virtual Aveo5 online; it also allows the entrants who's creations have got the most votes to win the car they customized. Users can also take their customization to the extreme by adding random objects (disco balls, fridges, Jacuzzis etc) to the canvas to add a more expressive link between themselves and their vehicles.  

ResultsStill running, however through a combination of 3D animation, Papervision and Flash development a seamless user interface was created that pushes users through a rich kaleidoscope of interactivity.
The cars that users customize can be viewed from a full 360 degrees by virtue of Papervision's unique 3D functionality. GM's internal "Brand Health Monitor" preference and opinion showed mark able increases. The big surprise though was a 25% increase in consideration to purchase. 
credit
Brand:
Agency:
awards
Dubai Lynx Awards 2009
Bronze
Consumer Products
Latest Updated
Loading...
Sponsor