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Words, Outdoor

Words, Outdoor | Detran RN | Executiva Propaganda
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headlinecnen
Your attitude is worth more than a thousand words. Don't mix your driving with alcohol.
basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:Brazil
Style: Minimalism
descriptioncnen
More than talking, having attitude and good practices in traffic is the focus of the educational campaign of Detran-RN. The concept of the campaign was based, in part, on a popular Brazilian saying, easing the assimilation and understanding of people, dialoguing with those who value the theory, but puts the practice of good attitudes in life and traffic in first place.
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