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Crocodile Free

basics
Industry: Apparel, Clothing & Footwear
Media:Design & Branding
Style: Minimalism
descriptioncnen
On May 22nd, the International Day of Biodiversity, the Lacoste crocodile gave its place to 10 endangered species, in every nook and cranny of 10 stores around the world as well as on the brand’s media and social platforms. All profits from the day were donated to IUCN, which launched a conservation programme for the Batagur Turtles of Burma.
credit
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Agency:
awards
D&AD 2020
Wood Pencil Media
Use of Retail
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