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Sandwich

Sandwich | Walkers | BBDO
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basics
Industry: Confectionery & Snacks
Media:Ambient & Interactive
Market:United Kingdom
Style: Minimalism
descriptioncnen
Brief:In research, British people told us a packet of Walkers crisps makes their lunchtime sandwich more exciting. But, less than one in ten eat crisps at lunch. We decided to change people’s lunchtime behaviour by proving a simple point – that any sandwich is more exciting with Walkers. And we do mean any.
Creative Execution: Our online films received 1.6 million complete views, which means Britain watched 3 million minutes of content showing how Walkers made Sandwiches more exciting. Sandwich generated £3.2 million worth of media coverage. For the first time, Walkers were given space in the sandwich aisles of Britain’s major supermarkets, helping sell an extra 1.5 million packets of crisps. And we gave the people of Sandwich a day they will never forget.
Creative Solution: Believe it or not, there’s a quiet, little village in England called Sandwich. To prove Walkers can make any sandwich more exciting, we planned a series of surprise events to turn the village of Sandwich into the most exciting place in Britain. The events delighted local people, captured the attention of the nation, and became the focus of a massive social media campaign.
Describe the results in as much detail as possible. Our online films received 1.6 million complete views, which means Britain watched 3 million minutes of content showing how Walkers made Sandwich more exciting. Sandwich generated £3.2 million worth of media coverage. For the first time, Walkers were given space in the sandwich aisles of Britain’s major supermarkets, helping sell an extra 1.5 million packets of crisps. And we gave the people of Sandwich a day they will never forget.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Planner:
Production Company:
Producer:
Director:
Director of Photography:
Other credit:Concept: Stephen Coll/Colin Jones
Editor: Alastair
Sound: Aaron
Account Handlers: Adam Tucker/Justin Pahl/Kate Gault/Ed Alt Graham
Brand Manager: Peter Charles
awards
FAB Awards (International Food and Beverage Creative Excellence Awards) 2011
TV Cinema
Eurobest - The European Advertising Festival 2010
Grand Prix Integrated
Promo & Activation
Eurobest - The European Advertising Festival 2010
Gold Integrated
Best Integrated Campaign led by Promo & Activation
Eurobest - The European Advertising Festival 2010
Silver Integrated
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2010
Silver Integrated
Integrated
Meribel Ad Festival - Central Europe Cristal Awards 2010
Grand Cristal Integrated
Meribel Ad Festival - Central Europe Cristal Awards 2010
Cristal Integrated
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