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Immaturity at its best

Immaturity at its best | Honda | DDB
Download Download JPG | 3530x2502px
Industry: Automotive & Services
Style: Minimalism
Cultural/Context information for the jury

Back in 1961, Honda decided to design a small motorcycle for a famous Japanese Amusement Park to keep kids entertained.
And kids loved it. The bike was so easy to handle, kids just had to twist the throttle and go.
it was just a matter of days before adults set their eyes on it and started riding this new toy. Pretty immature of them, right? Pretty soon, this unexpected popular success led Honda to take this bike into production.
Its name was inspired by the silly silhouette adults had when riding it: Monkey.
Since then, this small bike created for big children had 50 years of amazing success around the world.
So, when Honda announced it was going to produce a new model, we had to celebrate the reason why this bike was produced and passed the test of time. Pure immaturity: “Monkey, immaturity at its best”.

Tell the jury about the copywriting.

Honestly, don’t take it bad but if we had to explain those lines to anyone it would mean that we failed somewhere along the road.
(no pun intended.)
Plus, we never explain our jokes.
Cannes Lions International Festival of Creativity 2019
Silver Industry Craft
Latest Updated