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basics
Industry: House, Garden & Pets
Media:Cyber
Published:Nov. 5, 2007
Market:United Arab Emirates
Style: Minimalism
descriptioncnen
The Brief:
Raise awareness about Nivea Aqua Cool’s 24-hour protection proposition.

Objective:
Target young male executives on business and media sites




Since the objective of this online ad is to simply raise awareness about a specific product attribute, the approach was to integrate the message into the site browsing experience, in an unobtrusive banner. The goal was to make a strong simple statement about the brand to evoke a response.




The banner successfully helped Nivea establish “24 hour protection” brand promise. The Nivea website saw an increase in number of hits via the banner.
credit
Brand:
Agency:
awards
Dubai Lynx Awards 2008
Silver
Online Advertising
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