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AUSTRALIA

AUSTRALIA | TUI Beer | Grey
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headlinecnen
Travel more, see more.
basics
Industry: Transport & Tourism
Media:Print
Market:China
Style: Minimalism
descriptioncnen
Brief Explanation
We need to show people that, with TUI, they could expect more than just a cliché visit to the iconic places of interest.
Describe the brief from the client
To show our target audience that TUI is different from other travel operators as it offers more in-depth travel experience.
Description of how you arrived at the final design
We needed some simple, impactful, and eye-catching visual solutions to capture the imagination of the audience.
The campaign was launched in May 2012.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Typographer:
Art Buyer:
Account Supervisor:
Advertiser's Supervisor:
Account Manager:
awards
The One Show 2013
Gold Pencil Magazine
Full Page or Spread - Campaign
Cannes Lions International Festival of Creativity 2012
Bronze Press
Travel, Transport & Tourism
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