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LIVES "ED"

basics
Industry: Retail & Distribution
Media:Radio
Style: Minimalism
descriptioncnen
ScriptInEnglish
MVO: At 22, I get out for the first time. So I kick down a little girl and trample her into the pavement. (voice shifts) At 23, I have some breakfast and pay off her parents. At 58, I club a gentleman to death. Smashing my wooden walking stick into his ribs, and his skull. (voice shifts) At 60, I still can't get the smell of his blood off of me. At 87, I go into hiding, but at 90, (voice shifts) I free myself. At 112, I’m still growing stronger. Larger. Bolder. (voice shifts) I start getting these blackouts. And my drugs aren’t helping. So at 129, I’m left with no choice but to end myself. (voice shifts) And me with him. ANNCR: With a book, you’re not just turning a page. You’re living a whole other life. Robert Louis Stevenson’s “The Strange Case of Dr. Jekyll and Mr. Hyde” and other Classics. Available at the Fully Booked bookstores and fullybookedonline.com
BriefExplanation
Fully Booked is one of the largest and most popular bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the character in the story. At the end of the spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Radio and Audio
Sectors > Retail
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