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Pass The Heinz

Pass The Heinz | Heinz | David
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basics
Industry: Food
Media:Direct Market
Market:United States
Style: Minimalism
descriptioncnen
The concept was to bring Don Draper’s idea to life. In Mad Men, the fictional Heinz clients may not have seen his vision, but the real Heinz did. The idea was to faithfully recreate the ads proposed in the show and then seed them out in areas where the fans would find them. And as 2017 was the tenth anniversary of the show’s first episode, it was the perfect time for nostalgia.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Production Company:
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Director of Photography:
Other credit:Entrant Company: DAVID, Miami, USA
Advertising Agency: STERLING COOPER DRAPER PRYCE, New York, USA
Additional Company: KRAFT HEINZ COMPANY, Chicago, USA
Design Director, Carlos Lange, DAVID Miami
Strategy Director, Jon Carlaw, DAVID Miami
Head of Global Production, Veronica Beach, DAVID
Managing Director, Head of Account, Paulo Fogaça, DAVID Miami
Founders S.C.D.P., Roger Sterling, Bertram Cooper, Don Draper, Lane Pryce, Sterling Cooper Draper Pryce
Founder, Gastón Bigio, DAVID
Founder, Fernando Musa, DAVID
Strategy Director, Paul Ramirez, DAVID Miami
Group Account Director, Michelle Cobas, DAVID Miami
Vice President of Marketing, Michelle St. Jacques, Heinz
Brand Director, Nicole Kulwicki, Heinz
Brand Manager, Melissa Casey, Heinz
Executive Producer, Karin Stuckenschmidt, Domo Produções
Food Stylist, Dagmar Vesely, Domo Produções
awards
D&AD 2018
Graphite Pencil Branded Content & Entertainment
Tactical
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