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Get Back, Tohoku.

Get Back, Tohoku. | The Shinkansen (new trunk line) / East Japan Railway Company | Dentsu
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basics
Industry: Transport & Tourism
Media:Design & Branding
Market:Japan
Style: Minimalism
descriptioncnen
Get Back, Tohoku. is an ongoing, nine-year campaign developed for the East Japan Railway Company after the 2011 earthquake and tsunami that devastated Japan’s Tohoku region. Launched in the wake of tragedy, it required close client-agency collaboration and a relationship of trust to make daring decisions in unprecedented circumstances. Presenting trains as heroic figures that unite people and communities, it has lifted the spirits of a suffering nation and contributed to the recovery of the railway and the entire Tohoku region.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Design:
Print Production:
Account Manager:
Producer:
Other credit:Photo Cordinator: Osamu Koiso
Photo Cordinator: Takako Yamada
awards
D&AD 2020
Shortlist Collaborative
Creative Agency - Client Collaboration
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