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Loveflutter 4

Loveflutter 4 | Loveflutter | Havas
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headlinecnen
Bye bye boring dating
basics
Industry: Internet sites & Services
Media:Print
Published:May, 2014
Market:United Kingdom
Style: Minimalism
descriptioncnen
Story
Havas has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter.
Philosophy
The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read.
credit
Brand:
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awards
The Kinsale Shark Awards 2014
Bronze Print/Ambient/Outdoor
Outdoor - Best typography
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