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Interactive poster

Interactive poster | Breast Unit Prague | Leagas Delaney
Download Download JPG | 2000x1176px
headlinecnen
Touch them to ensure that they don't disappear
basics
Industry: Public interest & Non-profit
Media:Outdoor
Published:Dec., 2011
Market:Czech Republic
Style: Minimalism
descriptioncnen
Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: 'Touch them to ensure that they don't disappear.'
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