NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

The Clocks Project (Film)

headlinecnen
Every minute counts. www.solidarite-sida.org
basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Published:Apr. 30, 2009
Market:France
Language:English
Style: Minimalism
descriptioncnen
On 30 April 2009, an innovative outdoor campaign was launched in a special preview at Pathé Quai d'Ivry. This unique piece will then be exhibited at the "Solidays" festival, to be held on 26, 27 and 28 June at Longchamp Hippodrome. The work will consequently be presented at every event organised to collect funds for the fight against AIDS.
At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: "Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care".

Context


In Africa, more than 1 600 000 million people die from AIDS each year because they don't have access to treatment. The association Solidarité Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation.

Philosophy/Solution


We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). The bottom of the installation carries the call to action explaining where people can get more information about the foundation and donate online.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Account Manager:
Other credit:Artist: Nadine Grenier
Advertising Manager: Barbara Alfandari, Emmanuel Dollfus, Cécile Jaraudias
Outdoor: JC Decaux
Electrics: Labo Prod
awards
D&AD 2010
Yellow Pencil Typography
Poster Advertising
New York Festival International Advertising Awards 2010
Silver Art and Technique
Outdoor: Typography
Golden Drum International Advertising Festival 2009
Golden Drum
Ambiental design
Meribel Ad Festival - Central Europe Cristal Awards 2009
Cristal
Ambient: France
Mena Cristal Festival 2009
Cristal Advertisers' Media
Ambient: France
Prix Club des Directeurs Artistiques
Winner
Outdoor complete campaigns
Latest Updated
Loading...
Sponsor