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Netto - Easter Surprise

basics
Industry: Retail & Distribution
Media:TV & Cinema
Market:Germany
Style: Minimalism
descriptioncnen
MediaSpend
Our film is a complex coming-of-age story compressed in just under 2 minutes.That meant for us: it was not any dialogue carrying the weight of the action. Instead the music took the center stage. To underline our hero’s emotional journey we chose an imperfect, innocent and vulnerable children’s voice, singing about questioning yourself in the light of other people’s judgement. It was supposed to feel like a little child in a schoolplay, perfoming in front of the whole school – with a trembling voice and insecurity in its eyes that felt just as vulnerable as our hero. With that in mind we composed our original track and recorded with a live string section.The result was a song that „calmed“ the edit where needed and added drama when required. It got a big response from the audience right from day one and became one of the main reasons of our success.
EntrySummary
Literally everybody in Germany knows the easter bunny: a rabbit that brings colored eggs on easter and hides them in your garden. The weird thing is, though: nobody knows any background for this. Who is this bunny? Why does he do that? It’s a big part of German and European culture. And oddly enough, it’s been a mystery for many centuries. That’s why in our film we finally reveal the origin story of the easter bunny. A touching coming-of-age-piece that talks to children as much as it reaches adults – and the child in all of us.
BriefExplanation
We reveal the origins of the Easter bunny, as a hare and a hen fall in love at a party in the woods, get married, and give birth to a special rabbit that lays eggs. We see him grow up in a loving environment, only to be mocked and bullied at school by other children, because he looks like a rabbit, but does something only chickens do: laying eggs. Feeling alone and outcast, he decides to run away and meets a human girl in the forest. He then takes the human world by storm and becomes a star, ultimately known as the easter bunny. Despite his fame and success, he feels lonely without his family. So he returns home on easter, as he realizes that nothing is compared to the warmth of family.
credit
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Use of Original Music
Clio Awards 2018
Shortlist Film Technique
Animation
The One Show 2018
Merit Branded Entertainment
Broadcast / Short Form - Single
The One Show 2018
Merit Design
Moving Image / Single
The One Show 2018
Merit Design
Craft / Animation - Single or Series
The One Show 2018
Merit Moving Image Craft
Craft - Animation / Single
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