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Photoshop Live - Street Retouch

basics
Industry: Media & Publishing
Media:Ambient & Interactive
Market:Sweden
Style: Minimalism
descriptioncnen
Story Using custom built software, a hidden camera crew and one of the best Photoshop artist around, we created the viral video Photoshop Live – Street Retouch Prank. In the video we captured the priceless reactions of unsuspected commuters who were secretly photographed while waiting for a bus, and then photoshopped into amusing positions and implied relationships in the bus shelter ad space.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Photography:
Account Supervisor:
Account Manager:
Production Company:
Music:
Retouch:
Other credit:Interactive Creative Director: Oskar Hellqvist
awards
Golden Award of Montreux 2014
Gold Medal Creative use of media
Best Use Of Standard Outdoor
Mobius Awards 2013
Best of Show Winner New Media
New Media
Mobius Awards 2013
Mobius New Media
Business / Commercial Products
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