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Wow of Now

Wow of Now | The Tofoo Co | Who Wot Why
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basics
Industry: Food
Media:Outdoor
Style: Minimalism
descriptioncnen
The “Wow of Now” campaign bucks the trend of vegan food being talked about in an overly environmentally friendly, preachy tone to deliberately take on punchy everyday food ads. Pitched like comms for dirty burgers or dripping tacos, Tofoo becomes loud, messy and in your face.
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