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Invisible Pop Up Store

Invisible Pop Up Store | Airwalk | Y&R
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basics
Industry: Apparel, Clothing & Footwear
Media:Cyber
Market:United States
Style: Minimalism
descriptioncnen
Brief Explanation:
When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Design:
Production Company:
Producer:
Other credit:Global Director, Creative Content: Kerry Keenan
Executive Director, Content Production: Lora Schulson
Executive Director, Content Producer: Nathy Aviram
Lead Developer: Daneil Crowder
Technologist: Tim Kirkwood
Project Manager: Lucy Swope
Link:http://205.247.222.80/Awards2010/airwalk/
awards
Cannes Lions International Festival of Creativity 2011
Bronze Cyber
Other Interactive Digital Solutions
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