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ANIMAL TREES

ANIMAL TREES | World Wildlife Fund (WWF) | Ogilvy
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Brief Explanation
The challenge was to find a simple solution that could say two things: the role of trees in protecting wildlife and vice versa.

Describe the brief from the client
Trees and wildlife both need each other to survive. WWF wanted to convey this as part of their message about protecting the environment.

Design Process
We found an elegant graphic solution. The images of endangered animals were created using trees. Thus conveying the message that both trees and wildlife need each other.

Results
The posters were eye-catching and broke the clutter. It was well-liked and got very good reviews.
basics
Industry: Public interest & Non-profit
Media:Design & Branding
Market:India
Style: Minimalism
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Agency:
Executive Creative Director:
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Copywriter:
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Illustrator:
awards
Cannes Lions International Festival of Creativity 2013
Bronze Design
Posters
London International Advertising Awards 2013
Bronze Design
Poster Campaign
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