THE CHASE 360°
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| basics | |
| Industry: | Automotive & Services |
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| Media: | Cyber |
| Market: | Sweden |
| descriptioncnen |
| Creative Execution: The Chase 360° is a rich interactive experience in which the user takes control of 28 cameras to see more angles and to take part of exclusive behind the scenes footage. The experience play out 5 different simultaneous video streams/views; 360°, Truck, Runners, Bulls and Octocopter. In the 360° view we immersed dynamic 3D sound design depending on what direction the camera is headed. VolvoTrucks 360 website: Total views: 210,000 within the global target group • Social action rate: 14,9% How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. They wanted to stir up excitement for all their new features, not only among customers, but also among a wide range of influencers like truck drivers, friends and family. We created Volvo Trucks Live Tests, a series of videos and interactive experiences testing new features of the trucks. Highly relevant for the core target group – but at the same time spectacular enough to attract a broad audience. |
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| Other credit: | Creative Team: Tobias Nordstrom, Britta Malmberg Music & Sound: Wooly Bully by The Sham & Pharaohs, Only Time (Ryan, Ryan, Ni Bhraonain) Performed by Enya, Adelphoi Adelphoi, Plop Plop, Plan8 Plan8, 750MPH 750MPH |
| awards | |
 | Cannes Lions International Festival of Creativity 2014 Bronze Cyber Use of Video |
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| Cannes Lions International Festival of Creativity 2014 Bronze Cyber Website |
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