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My First Bra

basics
Industry: Public interest & Non-profit
Media:Cyber
Published:Apr. 22, 2019
Market:Brazil
Language:Spanish
Style: Minimalism
descriptioncnen
The re-reading of the film "The first bra we never forget", in addition to a tribute to the original, considers the sad statistic that we live in the country a growing wave of cases of violence and prejudice, especially against transsexual people. Cases of murder and violence appear daily in the press.
This diagnosis was made by the National Association of Transsexuals and Transsexuals (ANTRA) that developed a study on the murders of Trans people in 2018 and released the Map of Transfeminicides. ANTRA has embraced the campaign because it has as one of its premises to promote informative actions and present proposals in order to guarantee the rights of transvestites and transsexuals. And in addition, he recognized in the campaign the purpose of promoting an atmosphere of respect and acceptance. ANTRA is one of the largest entities in Latin America.
The choice of the protagonist of the remake was panned to find a real character, which in the film translates into the perception that if the first bra is striking for a teenager, imagine for a young transsexual who is known as a woman.
The film was sewn to arouse public empathy, showing the real story of a father who does not understand what the child is living like so much of the population.
At the end of the film in the same way that the father understands and accepts the daughter, we expect the viewer to become sensitive and identify with the understanding and acceptance of transsexual people. Taking reflection on this may be the great legacy of this film.
credit
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Agency:
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Director:
Director of Photography:
Editing:
Sound Design:
Other credit:Producer Executive: Telma dos Reis
Costume Designer: Kleber Lucin
Make hair: Miriam Kanno
Production Coordination: Ana Paula Domingues
Production Management: José Alfredo Sahm
Post Production Coordination: Alexandre Fernandes
Assistant of Coordination of Post Production: Gabriel Leça
Finisher: Poliana Pompeo
Color correction: Marla
Motion: Warriors and Willian Santos
Central copy: Pedro Viciti and Welthon Lopez
awards
Cannes Lions International Festival of Creativity 2019
Shortlist Film
Social Behaviour & Cultural Insight
Cannes Lions International Festival of Creativity 2019
Shortlist Glass: The Lion for Change
Glass
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