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Birds

Birds | Greenpeace | BBDO
Download Download JPG | 1024x768px
headlinecnen
Any coin will help us clean the victims of oil spills
basics
Industry: Public interest & Non-profit
Media:Direct Market
Market:Russia
Language:English
Style: Minimalism
descriptioncnen
There was a brief to make people participate in ecological disaster in Kerch Strait.

Philosophy/Solution


To make people feel that making donation, they can really help, we found this decision: we used scratch layer on the fly-card in the shape of oil spill. Scratching the layer people can see clean birds, and making donation people can save thousands of birds in the Kerch Strait.
credit
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Agency:
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awards
Golden Hammer International Advertising Festival 2008
Silver Hammer
Direct marketing materials (B2C, B2B)
Moscow International Advertising Festival(MIAF) 2008
3rd Place (Bronze)
Social Advertising
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