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Get Back, Tohoku

Get Back, Tohoku | East Japan Railway Company | Dentsu
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basics
Industry: Professional & Public services
Media:Print
Style: Minimalism
descriptioncnen
In 2011, Japan's Tohoku region was devastated by one of the most destructive earthquakes in recorded history. The "Get Back, Tohoku." campaign was launched that year, and has continued for nine years since. Our goal in creating the campaign was to revitalize the local tourism industry, and help residents "get back" the life they once knew. We focused on the region's railways, artistically depicting trains and local scenery in a single moment of time to evoke the joy and wonder of travel.
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Cannes Lions International Festival of Creativity 2019
Silver Industry Craft
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Cannes Lions International Festival of Creativity 2019
Bronze Design
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D&AD 2019
Wood Pencil Art Direction
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D&AD 2019
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