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Boys react to tampons

basics
Industry: Beauty & Health
Media:TV & Cinema
Style: Minimalism
descriptioncnen
EntrySummary
In Western countries, ignorance and taboos concerning first periods are still strong among teenage girls. It can lead to a lack of information that can cause Toxic Shock Syndrome.
BriefExplanation
Young boys between 13 and 14 years old came for a casting call. Surprisingly they are facing a box of Nett tampons and were asked to manipulate and tell what they know about them. We witness, for some of them, a genuine discovery as they assume that they have a space rocket or a firecracker in their hand. The video closes on a message "WE ALL WENT THROUGH THIS ONE DAY OR ANOTHER" dedicated for the real audience : teenage girls. A last message invite those young girls to ask their questions without taboo on a snapchat account created for the occasion.
credit
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film
Viral Film
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