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I AM A WOMAN

I AM A WOMAN | Charles Martella | Interbrand
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basics
Industry: Professional & Public services
Media:Outdoor
Style: Minimalism
descriptioncnen
The Women’s March – Washington D.C, 21st January asked people to come together against injustice and to protect women’s rights. Asylum asked us to create a grassroots message that would be memorable, easy to amplify and most importantly encompassed their deep concern for women’s rights.In 1968 ‘I Am a Man!’ was used as a declaration of civil rights, against oppression for African Americans. Fast-forward 49 years and another issue is on the streets of America. We reproduced 100 of the iconic placards and asked each woman taking part to repurpose it for their own civil rights battle.
credit
Brand:
Agency:
Creative Director:
Photography:
Typographer:
Design:
Other credit:Project Manager & Marketing: Will Matalene
Advertising Agency: Interbrand
awards
D&AD 2017
Wood Pencil Graphic Design
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